We draw upon over 20 years of experience of FMCG and grocery retail in the UK, Europe and Australia.  We have been involved with over 15 categories from grocery to chilled prepared foods, alcoholic drinks to baby and DIY with brand and own label expertise.

Developing effective relationships with retailers is key to success and we know and understand how they operate, having worked with all the major UK grocers, M&S, and internationally with Carrefour, Auchan, Rewe, Biedronka, Coles and IGA.

Michala Jarvis, Director & Principal Consultant is both a skilled practitioner and thought leader in category management and shopper marketing. This is combined with expertise in commercial strategy development, business planning, training, facilitation and conference speaking.

Category initiatives conceived and implemented by Michala have driven category growth of 6-12%
As a member of the team at IGD she authored business publications and ‘how to’ guides ‘Category Management in Action’ and ‘What’s In Store for the 21st Century? Ranging & Merchandising Strategy & Best Practice, and facilitated industry working groups under the umbrella of ECR UK.
Michala has leadership experience and a track record in recruiting, developing and structuring high performing category management and shopper marketing teams tailored to business needs.

Dependent on your project requirements Arborfield calls upon skilled category management and shopper marketing professionals who share the Arborfield passion for getting things done, delivering results and seeing your efforts being shopped in store!